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First Insight
First Insight
firstinsight.com

Locations

Warrendale, PA, USA

industry

Commerce and Shopping · Data and Analytics · DeepTech · Information Technology · Software

Size

51-200 employees

Stage

Series B

founded in

2007

First Insight's SaaS solution gives retailers and manufacturers insight into expected product performance and optimal entry price points for new items that have no sales history, all within 48-72 hours. Through its scalable Big Data platform, it enables thousands of consumers to evaluate hundreds of candidate new products through gamification and crowdsourcing. Online games are presented to consumers via social media, websites, emails, and mobile devices. First Insight's predictive analytic models filter and weight consumer input, ensuring that retailers and brands are listening to the right consumers.

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