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Lifecycle Marketing Manager

PerformYard

PerformYard

Marketing & Communications
Arlington, VA, USA
Posted on Wednesday, July 31, 2024

We are looking for a Marketing leader to join our fast growing and category leading SaaS business. If you are looking to take on an impactful role in marketing a product that provides clear value to the world and is loved by its users, then keep reading!

PerformYard has developed a simple and effective product that drives our customer’s employee performance through the roof. Our long-term vision is to change the way performance is managed and measured in organizations of all sizes. To achieve this we need to add to our amazing team...that’s where you come in!

As the Lifecycle Marketing Manager, you will be responsible for developing and executing marketing strategies that maximize engagement and increase revenue from the time a prospect becomes a lead all the way through their customer journey. You will be a key driver of marketing efforts to drive demand and revenue growth - designing, implementing, and optimizing scaled lifecycle campaigns across prospect segments and life stages. This position requires a strong understanding of customer behavior, as well as the ability to leverage marketing automation tools to create segmented experiences at scale.

This is a 100% Remote position - now & forever