Location: On-site, Virginia

Role Overview

As a Marketing Executive, you will be responsible for driving marketing initiatives that support brand visibility, lead generation, and customer engagement. You will work closely with the product, sales, and content teams to execute campaigns, optimize marketing channels, and measure performance across different regions. This role requires a strong understanding of the B2B SaaS ecosystem, digital marketing strategies, and customer acquisition funnels.

Key Responsibilities

• Plan and execute digital marketing campaigns across email, LinkedIn, PPC, and other relevant B2B channels.
• Support content creation (blogs, case studies, whitepapers, social media posts) aligned with product positioning and buyer personas.
• Assist in lead generation and nurturing through targeted campaigns, webinars, and events.
• Collaborate with the sales team to develop account-based marketing (ABM) initiatives.
• Monitor, analyze, and report on campaign performance using tools such as Google Analytics, HubSpot, or similar platforms.
• Contribute to SEO/SEM strategy, improving organic visibility and inbound lead flow.
• Support product launches, event participation, and partnership marketing initiatives.
• Research market trends, competitors, and customer needs to optimize marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–3 years of experience in B2B marketing, preferably within SaaS or technology sectors.
• Strong understanding of digital marketing, lead generation, and campaign management.
• Proficiency with tools like HubSpot, Google Ads, LinkedIn Campaign Manager, or similar.
• Excellent written and verbal communication skills.
• Ability to work cross-functionally with sales, product, and design teams.
• Data-driven mindset with experience in analyzing KPIs and making actionable recommendations.