Role Overview

Shufti is expanding its commercial presence across North America and LATAM. We are looking for a strategy-led, pipeline-focused Field and Account-Based Marketing (ABM) Manager to own regional demand generation across both markets.

In this role, you will hold a regional pipeline target and drive revenue opportunities beyond central marketing channels (PPC, SEO, and global campaigns). You will be the commercial marketing owner for North America and LATAM—partnering closely with regional Sales, Account Executives, and Customer Success to build relationship-led, field-driven, and account-focused growth strategies.

While you do not need to write copy or create assets yourself, you will define the regional strategy—identifying key industry topics, local buyer pain points, and target account priorities. You will then collaborate with central marketing teams (Content, Performance, Design, and Product Marketing), who will handle asset creation, production, and scalable execution.

Key Responsibilities

Regional Pipeline & Revenue Growth

• Own and deliver regional pipeline targets across North America and LATAM, building strategies to generate and influence sales opportunities.
• Identify key market opportunities, regional buyer pain points, and high-value industry verticals to focus regional campaigns.
• Monitor regional lead quality, account engagement, and pipeline contribution to continually optimize regional field strategies.

Account-Based Marketing (ABM)

• Partner directly with Account Executives to identify high-priority target accounts in US and LATAM.
• Design custom ABM strategies and engagement plans tailored to specific accounts, industries, and deal sizes.
• Guide central marketing on account-specific messaging priorities, enabling central teams to build targeted assets and personalized touchpoints.

Field Marketing, Events & Partnerships

• Identify, evaluate, and manage high-impact regional conferences, roundtables, webinars, and networking opportunities.
• Lead promotion, meeting generation, pre/post-event engagement, and sales follow-up to maximize ROI on field activities.
• Develop regional partnerships, industry community ties, and association relationships to build brand authority locally.

Strategy & Market Intelligence (Informing Central Marketing)

• Serve as the market expert for North America and LATAM, monitoring regional regulations, fraud trends, and competitor dynamics.
• Guide central content, product marketing, and campaign teams on necessary messaging adaptations, key industry topics, and regional buyer nuances.
• Partner with Customer Success to identify regional cross-sell, upsell, and customer reference opportunities, passing insights to central teams for case study development.

Required Background & Experience

• 4+ years of experience in B2B Field Marketing, Account-Based Marketing (ABM), or Regional Demand Generation.
• Industry Experience: Prior experience in RegTech, FinTech, Identity Verification, Fraud Prevention, KYC/AML, Payments, or a closely related B2B SaaS/technology sector.
• Pipeline Ownership: Proven track record of holding or directly driving a sales pipeline revenue number.
• Sales Alignment: Deep experience collaborating closely with Sales, Account Executives, and Commercial Leadership to align marketing activities with revenue goals.
• Regional Market Knowledge: Solid understanding of North American and LATAM B2B business environments, buyer behaviors, and commercial channels.
• Strategic & Collaborative: Strategic thinker who can identify market pain points and direct central creative/content resources to produce high-impact regional collateral.